The Classic Latte

Smooth, rich, and real, with 20g of protein, zero sugar, and L-theanine for the kind of focus you actually want. This is the latte you've been waiting for.

$39.99

From Our Founder

VICTOR™ began when I was 16, with a simple goal: create a clean, high-protein coffee for people who live with intention. Early mornings, long days, disciplined habits, and a desire to show up better.

Nothing on the market felt aligned with that lifestyle. So we built our own.

- Victor Boaventura

FAQ's

VICTOR is a premium ready-to-drink protein coffee. Real cold brew espresso, 20g protein from ultrafiltered milk, 100mg L-theanine for calm focus, and 0g sugar. It's the only protein coffee that doesn't ask you to choose between taste and function.

VICTOR has 0g sugar but is lightly sweetened with Reb M (stevia) and a minimal amount of sucralose to balance the coffee's natural bitterness. It's not dessert-sweet like most RTD coffees—it tastes like a quality iced latte with a clean finish. If you drink your coffee black or with just a splash of milk, VICTOR will feel slightly sweet. If you usually add sugar or flavored syrups, it will feel less sweet than you're used to.

Yes. With 0g sugar and only 3-4g net carbs per can (from the milk), VICTOR fits most keto and low-carb diets.

Like a smooth, cold iced latte from a specialty coffee shop. The espresso flavor is forward and real. The milk adds body and creaminess. There's no artificial aftertaste, no protein shake vibe. The first thing people say after trying it: "I can't believe this actually tastes like real coffee."

150mg of natural caffeine from real cold brew espresso, about the same as a 16oz iced latte from a specialty coffee shop. The L-theanine (100mg) smooths the caffeine for calm focus instead of jitters.